From the Host Committee Impact Study

(a) Economic Impact

• Palm Beach County Total Direct Impact $27M
• Palm Beach County Total Impact $42M

• Palm Beach County gave $150,000, received $281 for each $1

(b) Airport Impact

112,000 visitors came in total, 75% flew in, of those, 11.8% used PBIA. This equates to 10,000 people

From Sports Commission Hotel Reports

• 6,002 room nights reported at 19 properties from Super Bowl XLI

From the Palm Beach County TDC Profile Marketing Survey Report
for February 2007

• Average overall room rate, $213.29, which gives $10.67 bed tax and $13.86 total sales tax, and generates $1.28M in room revenue for Palm Beach County properties.

• According to the Palm Beach County TDC-commissioned report, that relates to approximately $64,000 bed tax and $83,000 sales tax (Total $147,000)

Other Impact

• Super Bowl Host Committee contributed $20,000 in Super Clematis by Night event in Downtown West Palm Beach
• NFL Owner & NFL Rookie Camp Meetings both currently take place in the County, adding over 1,000 room nights in years they are hosted here