FOR IMMEDIATE RELEASE
July 1, 2010
Contact: Kimberly Whetsel, Director of Marketing
5,000 Children Expected to Attend the Kids’ Fitness Festival of the Palm Beaches
Presented by Ronald McDonald House Charities of South Florida
The Palm Beach County Sports Commission will host the 16th annual Kids Fitness Festival of the Palm Beaches, presented by the Ronald McDonald House Charities of South Florida, at the Palm Beach County Convention Center on Wednesday, July 14 and Thursday, July 15. Over 5,000 of South Florida’s youth, from the ages of five to 13, have registered to participate in the only multi-sport event to take place in Palm Beach County on an annual basis.
The Kids Fitness Festival of the Palm Beaches strives to introduce and promote both mainstream sports, such as football, baseball, cheerleading and basketball and non-traditional sports that are not commonly found in the general school system, such as badminton, fencing and martial arts. The event markets and showcases many of the sport assets located in Palm Beach County. “Encouraging kids to lead active, balanced lives is an important mission – and a commitment that RMHC and McDonald’s share with parents and the Palm Beach Sports Commission,” said Ricky Wade, RMHC board members and McDonald’s owner operator.
The Palm Beach County Sports Commission partners with a variety of sport organizations, national governing bodies, sport clubs, sport facilities, professional sport franchises and constituents of the local sports community to produce the one of a kind festival. Over 40 different organizations will offer introductory sport clinics that teach the necessary basic functions and fundamentals of their sport. The event will feature prominent organizations, such as the Florida Panthers, the Florida Marlins, Florida Atlantic University, Roger Dean Stadium, the United States Tennis Association, the International Polo Club, the American Youth Soccer Organization, USA Badminton and the Florida Rugby Union. In addition to the sport clinics, the festival will also offer a midway of interactive games, the opportunity to meet professional athletes and mascots and a number of exhibitors promoting nutrition and healthy lifestyles for youth.
The 2010 version of the Festival offers a slightly new look, starting with a new location. For the first time in its history, the Palm Beach County Convention Center will host the Kids Fitness Festival of the Palm Beaches. An architectural masterpiece with state-of-the-art amenities, the 350,000 square-foot center features a 100,000 square-foot exhibit hall, which will be converted into a theme park full of sport activities for a two-day stretch in July. The venue is centrally located in West Palm Beach and has been the home to some of Palm Beach County’s other sport extravaganzas, such as the Palm Beach County Sports Hall of Fame Induction Banquet and the Lou Groza Collegiate Place-Kicker Awards Banquet.
The Kids’ Fitness Festival of the Palm Beaches is presented by Ronald McDonald House Charities of South Florida, which donated over $4.2 million to local children’s causes in the Palm Beach / Treasure Coast area since 1988. The event would not be possible without their contributions and dedication over the years. Since 2003, the event has exposed over 30,000 youth to the world of sports. These numbers could not be reached without the efforts of the Ronald McDonald House Charities of South Florida.
Other supporting sponsors include Prime Time Palm Beach County, Florida Marlins Community Foundation, United States Tennis Association of Florida, Calvin Giordano & Associates, Inc., ESPN 760 and the Palm Beach Post.
The event starts at 10am and concludes at 3pm on both days. Tickets are only $17 per child and parents are free. Please visit www.palmbeachsports.com/kff or contact the Palm Beach County Sports Commission at (561) 233-3180 for more registration information.
About Palm Beach County Sports Commission
The Palm Beach County Sports Commission is a private, not-for-profit organization contracted by Palm Beach County to promote and market the County as a sports and sports tourism destination. The Commission brings sporting events and activities to the County, enhances economic impact, stimulates bed tax revenues (primarily in the off-season) and maximizes utilization of County facilities. The Commission offers a full range of event service support, corporate partnerships, sponsorships and a local membership program that supports its goals. Local, regional, national and international marketing efforts are ongoing by the Commission with sports organizations and event owners. The Commission also produces sports-related programs for the residents of Palm Beach County including the Palm Beach County Sports Hall of Fame, the Lou Groza Collegiate Place-Kicker Award, the Kids Fitness Festival of the Palm Beaches and awards the annual Sam Budnyk Student-Athlete Scholarship. For more information on the Palm Beach County Sports Commission go to www.palmbeachsports.com.