Palm Beach County Sports Commission Wins Outstanding Web Site Award
West Palm Beach, FL: The National Association of Sports Commissions (NASC) recognized the Palm Beach County Sports Commission with the 2009 Outstanding Website of the Year award during its recent NASC Sports Event Symposium. The Palm Beach County Sports Commission won against 6 other nominees out of over 500 NASC members.
The Outstanding Web Site award is given to an active NASC member with the most outstanding web site. Submissions are required to have a web site that clearly communicates the organization’s mission, goals and objectives. The web site must market the community as a sports destination, be used to solicit corporate sponsorship or membership, or inform others about the organization.
In the spring of 2008, then President, Don Dufresne a partner at the law firm of Greenspoon Marder, P.A. stated “It is my goal to rebrand the Sports Commission to give it a new look and to more fully utilize the asset known as PalmBeachSports.com. My objective for the website was to make it the portal to all sports in Palm Beach County.”
The Palm Beach County Sports Commission then developed a strong descriptive summary of the Commission’s activities and accomplishments. That set the platform for branding, graphics and web site design. A new brand identity arose, drawing inspiration from elements found in Palm Beach County: blue skies, palm fronds, blue water, bright sunshine, golden sand beaches, sun, and a ball representative of sports. Also, to convey the commission’s primary business, sports destination marketing, a new slogan was created, “Just Bring Your Game”.
When asked about the new website Dufresne stated, “Today we have an interactive website with a simple search box that allows you to search by sport, facility or date of upcoming sporting events or activities.” The site is also designed to allow local recreation leagues and organizations to post their schedules and events on the website, with the intent to create one central searchable database of all sports activities in
Executive Director of the Palm Beach County Sports Commission, Gerry Baron noted “Winning this award is a testament to the hard work and long hours attributable to the entire team involved in the development of the website. I encourage everyone to take a look at www.PalmBeachSports.com.”