Executive Director

George Linley

George Linley has been a member of the Palm Beach County Sports Commission (PBCSC) for more than 16 years and its Executive Director for nearly 10 years. Under his leadership as Executive Director, the Palm Beach County Sports Commission has reached new heights.  This past year, the Sports Commission hosted 176 sports events, which generated nearly 250,000 hotel room nights and over $200 million of visitor spending for Palm Beach County. This represents the largest collection of events and hotel room nights reported by this Sports Commission since its inception. 

Palm Beach County is one of the leading sports destinations in Florida and its Sports Commission has been nationally recognized for its recent accomplishments.  Under Linley’s leadership, the Palm Beach County Sports Commission’s event portfolio has doubled since 2011. Palm Beach County is home to an array of world class sporting events on both a national and global stage.     Sport is contributing to the overall success of Palm Beach County’s tourism economy, which has seen record growth in hotel occupancy and bed tax collections. Over the last 5 years, sports-related room nights in The Palm Beaches has climbed by 40%.

George and his team at the Sports Commission fostered unprecedented growth in sports tourism and created a powerful sports landscape for The Palm Beaches.  The Sports Commission has recently hosted of the nation’s largest amateur sports events, such as the National Hockey Festival (world’s largest field hockey tournament), American Youth Soccer Organization National Games, USA Baseball National Team Championships, and Perfect Game’s World Championship.  The Sports Commission has worked to become a destination for global soccer events and has won bids for FIFA Soccer Festivals, Olympic Soccer Training Camps and Exhibitions, and International Soccer Games featuring the US Women’s and Men’s National Teams. The Sports Commission played a pivotal role with the expansion of Major League Baseball (MLB) Spring Training in The Palm Beaches and the development of the Florida’s newest Spring Training Complex.  This effort has transformed Palm Beach County into Florida’s Baseball Capital. The Sports Commission hosted some of the most power amateur golf tournaments on the globe and annually supports The Honda Classic (only PGA TOUR event in South Florida) and the Oasis Championship (PGA TOUR Champions). The Sports Commission won bids to host five (5) NCAA Golf Championships in a span of four (4) years, which was recognized as Florida’s Best Awarded Event in 2018. The Sports Commission led the establishment of a NCAA FBS-sanctioned college football bowl game in Boca Raton and created one of the premier national high school basketball invitationals taking place in the United States.  Next year, the Sports Commission will continue its extraordinary development of Palm Beach County’s sports landscape by  hosting the largest lacrosse tournament on the globe.  This is only a sample of the Sports Commission’s event portfolio, which demonstrates why it was a finalist for “Sports Commission of the Year” in 2018 and 2019. 

George supervised the development and expansion of the Kids Fitness Festival of The Palm Beaches since 2003, which represents the largest community initiative to encourage youth sports participation in Palm Beach County.  This is the only annual multi-sport event in Florida that partners with state, regional, and national sports associations and organizations to educate a diversified group of children about the numerous opportunities, benefits, and gratification that are achieved through participation in athletics, fitness, and living a healthy lifestyle. During this event, which takes place at the Palm Beach County Convention Center or the South Florida Fairgrounds, children are introduced to nearly 50 different sports through interactive clinics.  Over 76,000 youth  have been exposed to a variety of sports due to this initiative, since 2003.

In 2014, George Linley received the Florida Sports Foundation’s leadership award for his efforts to grow sports tourism in the state of Florida.  He was recognized with the “Legends Award” from Cardinal Newman High School as alumni making a lasting impact in Palm Beach County.  In 2019, George was recognized as the nation’s “Sports Tourism Executive of the Year”, which was presented by the National Association of Sports Commissions. 

Before joining the Sports Commission, George was a Marketing Sales Executive for Roger Dean Chevrolet Stadium.  George is a Palm Beach County native.  He graduated from Palm Beach Atlantic University in 1998, earning a Bachelor of Science in Business Management.  In 2003, George received a Master of Business Administration with a track in Sports Management from Florida Atlantic University.

George also serves on the Orange Bowl Committee, the Boca Raton Bowl Executive Committee, and the Roger Dean Stadium Advisory Board.  He is committed to making Palm Beach County the premier sports destinations in the United States.  

 

Contact George at (561) 233-3123 or glinley@palmbeachsports.com  

 

Senior Director

Michael Zeff

Michael Zeff Joined the Palm Beach County Sports Commission in October 2018.  Prior to joining the sports commission Michael was Vice President of Sales and Marketing for the Florida Launch of Major League Lacrosse. While with Major League Lacrosse, Michael oversaw sales and marketing efforts, including ticket sales, sponsorship sales and fulfillment, social media and public relations.

Prior to working with the MLL, Michael served as Executive Director for 11 years of the Palm Beach Challenge, a college baseball spring training event based in Palm Beach County. Michael developed The Palm Beach Challenge College Baseball Spring Training Event from a concept to a large 60 team college baseball event creating an annual economic impact to Palm Beach County of $2.5 million.

Michael received his MBA in Marketing from Lynn University after graduating from Barry University with Bachelors in Business Administration.

Contact Michael at (561) 233- 3097 or 
mzeff@palmbeachsports.com

 

 

 Director of Sports Development

Glen Allen

Glen Allen, a Kentucky native graduated from the University of Kentucky with a Bachelors in Marketing and Management, and the University of Miami with a Masters in Sports Administration.  Glen comes to the Palm Beach County Sports Commission from the Central Florida Sports Commission in Orlando Florida where he spent 5 years overseeing event management, as well as business development, bid development and presentations on behalf of Osceola County Sports Tourism. Glen will oversee the sports development and new event ventures for the Palm Beach County Sports Commission.

Contact Glen at (561) 233-3174 or gallen@palmbeachsports.com

 

Director of Finance, Managment,
& Budgets

Edward Holland

Ed Holland has more than 30 years of financial management and tax experience in the construction, public accounting, and manufacturing industries.  A Palm Beach County resident since 1982, Ed has a Bachelor of Science degree in Business Administration from Drake University and a MBA from the University of Arizona.

Contact Ed at (561) 233-3183 or eholland@palmbeachsports.com
 

Administration Services Manager

Michelle "Missy" Gard

Prior to joining the Sports Commission Missy has over 20 years in the banking industry responsible for various areas such as training, security, human resources, Board of Directors Secretary and branch management. Missy has been a resident of Palm Beach County since 1976. She oversees the Administration Services for the Palm Beach County Sports Commission.

Contact Missy at (561) 233-3121 or mgard@palmbeachsports.com

 

Finance & Management Assistant

Janet Richmond

Prior to joining the Sports Commission, Janet worked for the Palm Beach County Convention and Visitors Bureau as an Administrative Coordinator for two managers, as well as handled tradeshows for the Groups and Meetings Department. Previous to that she worked at a Collection Agency for 15 years where her job responsibilities included bookkeeping, sales, and collections.

Contact Janet at (561) 233-3184 or jrichmond@palmbeachsports.com

 

Marketing & Communications Manager

Scott Glinski

Scott, born in Michigan, moved to West Palm Beach to attend Northwood University.  He graduated with a Bachlelors Degree in Business Administration in the specified field of entertainment, sports, and promotion management in May of 2009. Scott now oversees several different marketing responsibilities such as advertising, in-house graphic design, website content and other promotional materials.

Contact Scott at (561) 233-3182 or sglinski@palmbeachsports.com

 

Sports Marketing & Development Manager

Khoury Smith

Khoury Smith, graduated from Florida Agriculture & Mechanical University with a Bachelors in Graphic Design, and Florida State University with a Masters in Marketing and Management Communication. Khoury comes to the Palm Beach County Sports Commission from the Tampa bay Buccaneers where he spent 1 year overseeing community marketing efforts, as well as being a brand ambassador. Khoury will manage the sports marketing and business development event ventures for the Palm Beach County Sports Commission.

 

Contact Khoury at (561) 233-3171 or ksmith@palmbeachsports.com

 

Event Manager

Jared Fleet

A longtime sports enthusiast from Jacksonville, Jared attended the University of Florida, where he received a Bachelor's in Recreation, Parks, and Tourism, and a Master's in Sport Management. He worked in several roles within the UF Athletic Association, such as with the women's basketball team, in athletic event operations, and in academic support for student-athletes. After graduate school, he worked with the Florida Sports Foundation in planning sporting events throughout the state of Florida, and then with Levy Marketing + Awards in providing awards and recognition for universities, professional sports organizations, and other corporate entities. In his current role as part of the Event Operations team at the Palm Beach County Sports Commission, Jared plans and executes sports commission events, and he also manages the grant program. 

 

Contact Jared at (561) 233- 3120 or 
jfleet@palmbeachsports.com

 

Special Events & Business Development Manager

Ariana Dominguez

Ariana Dominguez Joined the Palm Beach County Sports Commission as Special Events Manager in November 2018.  Prior to joining the sports commission Ariana  worked with Pro Links Sports where she served as the Tournament Manager at the Allianz Championship (currently the Oasis Championship) for over seven years. Ariana oversaw all aspects of the PGA Champions Tour event including planning, negotiations and event details. 

Prior to working with on the Allianz Championship, Ariana was Volunteer Coordinator at the Triton Financial Classic, a PGA Tour Champions event in Austin, TX.

Ariana received her Bachelor of Science degree from The University of Texas in Sport Management & Kinesiology

Contact Ariana at (561) 233- 3096 or 
adominguez@palmbeachsports.com

 

 

Just Bring Your Game